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What Do Cheez-It™ & Remake of BEN-HUR Have in Common, Wait For It

SCREENMANCER GENIUS MOVIE MARKETING ALERT: LOS ANGELES, CA — It’s hard enough to remake a classic film like BEN-HUR, but to throw snack food Cheez-It™ in the mix really takes this movie into the future. So what’s the connection? You waited for it, here it is… Jack Huston, star of the upcoming epic action adventure BEN-HUR from Paramount Pictures and Metro-Goldwyn-Mayer Pictures, will drive a 2016 Toyota Camry pace car to kick off the NASCAR Sprint Cup Series Cheez-It™ 355 at Watkins Glen International on Sunday, August 7.

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This will be Huston’s first time serving as an Official Pace Car drive at a NASCAR Sprint Cup Series event (and hopefully not Jack’s last if he doesn’t mess it up). He will also be recognized during pre-race ceremonies and will greet each NASCAR driver on stage during driver introductions.

Huston previously starred for four seasons in HBO’s hit series, Boardwalk Empire, as the sniper with the horribly disfigured face, ‘Richard Harrow’. In 2013, Huston appeared in the critically acclaimed and award-winning film American Hustle, where he played mobster ‘Pete Musane’. Additionally, he starred as ‘Young Ira’ in George Tillman Jr.’s film adaption of the Nicholas Sparks novel, The Longest Ride. [Basically, if you haven’t recognized his work by now, you’ve been living under a rock.]

 “I am excited to join NASCAR and get behind the wheel of today’s modern chariot,” said Huston.

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And folks, if you haven’t noticed from the familiar-sounding last name, Huston, we have a problem. Jack Huston is from the John HustonWalter Huston family acting dynasty including an Oscar-winning aunt from Prizzi’s Honor and X-Men uncle star. John Huston is his grandfather. Jack was born in the UK and finally took on the family business.

 ICYMI

BEN-HUR is the epic story of Judah Ben-Hur (Jack Huston), a prince falsely accused of treason by his adopted brother Messala (Toby Kebbell), an officer in the Roman army.  Stripped of his title, separated from his family and the woman he loves (Nazanin Boniadi), Judah is forced into slavery.  After years at sea, Judah returns to his homeland to seek revenge, but finds redemption.  Based on Lew Wallace’s timeless novel, Ben-Hur: A Tale of the Christ.  The film also stars Rodrigo Santoro, Nazanin Boniadi, Ayelet Zurer, Pilou Asbaek, Sofia Black D’Elia and Morgan Freeman.

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Timur Bekmambetov (Abraham Lincoln: Vampire Hunter) directed the film from a screenplay by Keith Clarke and John Ridley. Sean Daniel, Joni Levin, and Duncan Henderson served as producers, with Mark Burnett, Roma Downey, Keith Clarke, John Ridley, and Jason F. Brown serving as executive producers. BEN-HUR will be released in theaters on August 19, 2016.

The NASCAR Sprint Cup Series returns to Watkins Glen International August 4-7 for the Cheez-It™ 355 race weekend, which also features the NASCAR K&N Pro Series East Bully Hill Vineyards 100, and the NASCAR XFINITY Series Zippo 200 at The Glen. Tickets for all of the action are available by calling 1-866-461-RACE or by logging on to www.theglen.com.

 Keeping You On Track

Located within five (5) hours (~300 miles) of 25% of the US population, Watkins Glen International is the premier road racing facility in North America, voted “Best NASCAR Track” by readers of USA Today. Keep up with The Glen on Facebook and Twitter. For tickets, call 866-461-RACE or visit www.theglen.com.

 

SCREENMANCER is a gathering place for people who make movies and like to drive bone stock.

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2 replies
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