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Michael Bay Gives His “TRANSFORMERS: THE LAST KNIGHT” a VR Makeover for Fans With ILMxLAB

Curated by Screenmancer Staff

LOS ANGELES, CA (June 29, 2017) – Fans of the Transformers movie franchise will finally know what it’s like to battle a Decepticon up close and personal, as film director Michael Bay takes VR to the next level with “Transformers: The Last Knight” VR Experience, Friday, June 30 for a limited time, free of charge, only in the IMAX VR centres at AMC Kips Bay 15 in New York City and across from The Grove in Los Angeles and in select AMC Theatres lobbies.Trans1sht17“I wanted to do something special for fans, to let them feel what it’s like to be in the middle of intense Transformers action,” commented Mr. Bay. “ILMxLAB was a great partner in delivering this experience, and pushing the envelope of what VR can do.”

The five-minute virtual reality game was produced by Mr. Bay in collaboration with the team from San Francisco-based ILMxLAB, in cooperation with Paramount Pictures, and provides the HTC Headset single-player experience of actually joining the hero Autobots and facing off against the Decepticons in a fast-paced shooter game.  The result is a VR showdown putting fans right into the intense action of the Transformers movie franchise.

“We are thrilled to deliver ‘Transformers: The Last Knight’ VR Experience to AMC guests in New York and Southern California,” said Elizabeth Frank, Executive Vice President, Worldwide Programming & Chief Content Officer, AMC Theatres. “The VR experience produced by Michael Bay is a wonderful way for our guests to immerse themselves in the Transformers world, and it is a perfect complement to our IMAX VR at AMC Kips Bay 15 VR Centre.”

TLKHuman“Transformers: The Last Knight” VR Experience will be available beginning Friday, June 30, free of charge, ONLY at the IMAX VR Centre across from The Grove in Los Angeles and at the IMAX VR Centre at AMC Kips Bay 15 in New York City, as well as AMC Theatres locations in New York City at the AMC 34th Street and AMC Lincoln Square 13 and at the AMC Orange 30 in Southern California. This is a limited run, only available in these theaters and these two existing IMAX VR centres.

“We’ve been longtime partners with Paramount and Michael Bay on the Transformers franchise, and look forward to delivering this exciting new experience in IMAX VR,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp.
The “Transformers: The Last Knight” VR Experience is a single-player, fast-paced VR shooter game that teams you with Optimus Prime, Bumblebee and Hound to recover a powerful weapon from the Decepticons.TLKBB17

The player must work to protect and securely transport the weapon in order to prevent the destruction of a nearby metropolis. The experience opens with you in immediate peril, pressured by Decepticons attempting to steal back the weapon.  Battling and racing through the countryside and then the outskirts of town, you are ultimately pinned down for a final climactic showdown.

RECAP

Renowned director Michael Bay makes first foray into virtual reality platform, offering a battling robot game free to fans through IMAX partnership at select AMC Theatres® locations in NYC and Los Angeles.

WHO THE PLAYERS ARE, THE POWER PLAYERS

Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a major global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries.

IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe. IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Dublin, Tokyo, Shanghai and Beijing. As of March 31, 2017, there were 1,226 IMAX theatres (1,121 commercial multiplexes, 14 commercial destinations and 91 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

AMC Entertainment Inc.

AMC is the largest movie exhibition company in the U.S., in Europe and throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smart phone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the # 1 theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Spain, Sweden and UK & Ireland. amctheatres.com

ILMxLAB

The pioneering spirit that inspired storytellers and technical artists to improvise, innovate, and imagine a galaxy far, far away is built into the DNA of ILMxLAB, the new laboratory for immersive entertainment. Building on groundbreaking R&D work in real-time graphics and virtual production, the combined talents of Lucasfilm, Industrial Light & Magic, and Skywalker Sound are reinventing the way stories are told and experienced, connecting artists with their audiences like never before.

Sounds like a thrill ride for the mind, ps, and the movie opened June 21. Find out about “Transformers: The Last Knight” now.

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TCRussOld17

Who’s Your MUMMY: Tom Cruise & Russell Crowe Bring Mummy Back

by Quendrith Johnson, Los Angeles Correspondent

Oh, admit it, the team of OG Box Office Ballers Tom Cruise and Russell Crowe in Universal’s new take on THE MUMMY slated for June 9 has definite possibilities, even if Russell Crowe is a wry scale-tipper these days, mostly divining water in indie films. TCRuss17Plus it’s an IMAX® hair-raiser.
Tom Cruise, or TC to friends, is such a hot-button actor for his off-screen activities that it’s almost like a Kevin Bacon game of interconnections, but mostly interstellar ones in TC’s case. At a certain point you just have to smile and remember it’s about the movies, not the man himself — although TC has an uncanny ability to pick winners in the storytelling category, even detractors can’t argue his bottom-line earnings.
That said, let’s give the boys a chance here because they’re bringing The Mummy storyline back as a female-driven ghoul show.
Not to ruin the plot, but hell hath no CGI-empire-smashing-fury like a chick who’s been buried for a very long time. In fact, this sexy crone isn’t just breaking a glass ceiling, she’s ripping the lid off major cities like London. All this with the power of two-pupil mind-control eyeballs, mind you.TCRussOld17
Girls just want to have fun, as the Cyndi Lauper lyric goes, unless of course they’re back from the undead and none-to-happy about their demise.
Watch the trailer here, full cast and credits below. Also, the no-subtext official description follows. Thinking they’ll top the BO worldwide with the Russell & TC show, baggage and love handles and all, lol, mostly because it’s a VR eyefest. Virtual Reality is the go-to these days to pull people off their gaming consoles and into the theaters.

Why You’re Going to Love THE MUMMY
Tom Cruise headlines a spectacular, all-new cinematic version of the legend that has fascinated cultures all over the world since the dawn of civilization: THE MUMMY.

Thought safely entombed in a tomb deep beneath the unforgiving desert, an ancient princess (Sofia Boutella of Kingsman: The Secret Service and Star Trek Beyond) whose destiny was unjustly taken from her is awakened in our current day, bringing with her malevolence grown over millennia and terrors that defy human comprehension.

From the sweeping sands of the Middle East through hidden labyrinths under modern-day London, The Mummy brings a surprising intensity and balance of wonder and thrills in an imaginative new take that ushers in a new world of gods and monsters.

Cruise is joined by a cast including Annabelle Wallis (upcoming King Arthur, television’s Peaky Blinders), Jake Johnson (Jurassic World), Courtney B. Vance (TV’s American Crime Story: The People V. O.J. Simpson) and Oscar® winner Russell Crowe (Gladiator).

The creative team on this action-adventure event is led by director/producer Alex Kurtzman and producer Chris Morgan, who have been instrumental in growing some of the most successful franchises of the past several years—with Kurtzman writing or producing entries in the Transformers, Star Trek and Mission: Impossible series, and Morgan being the narrative engineer of the Fast & Furious saga as it has experienced explosive growth from its third chapter on. Sean Daniel, who produced the most recent Mummy trilogy, produces alongside Kurtzman and Morgan. www.themummy.com

Mummy17Production Team = Positron and Voyager
Founded in 2014, Positron is a technology studio based in Los Angeles that delivers engineering magic.  The team includes mechatronics engineers, designers, software developers and artists who collaborate together to create VR experiences and products that have never been done before.  Voyager is the first full-motion chair platform designed for cinematic VR. Integrating beautiful design and high-end engineering, it reflects a passion for VR storytelling. Voyager delivers a completely new level of immersion in VR by providing a comfortable, fully integrated personal VR theater that incorporates gentle motorized yaw and pitch motion, haptic feedback (physical audio powered by Subpac), and specialized seating. Its unique software and hardware technology integration enables nuanced motion and haptic tracks to be encoded along the featured content’s visual and spatial audio tracks. The chair precisely guides the viewers’ attention to points of interest in the experience, while also allowing a viewer-controlled motion mode. Voyager units are available now for select theaters, hotels, concerts, and events that desire to provide a premium VR experience. For Voyager images please visit Positron Media.

THE MUMMY arrives in IMAX® and theaters nationwide on Friday, June 9, 2017. www.themummy.com

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